Darth Tater!?

I know that the StarWars franchise is a money-making machine, but this is ridiculous:

From AP news:

Hasbro, Inc.’s Playskool division is launching a new Mr. Potato Head figure, Darth Tater. Available at stores nationwide in February, kids will be able to have all kinds of mix ‘n match,Mr. Potato Head fun with this wacky spud dressed as the infamous Star Wars saga villain, Darth Vader. (AP Photo/ Hasbro, Inc., HO)

[via Slashdot]