At the beginning of the year, my church had a series on 1 John. It was called Beloved. (If you’re interested in the series, you can get the sermons here.) They gave T-shirts to everybody at church. As a way of promoting the series, they ran a contest to get people to take photos wearing their Beloved t-shirts out in the community.
My wife and I were seen at our local Pub Run with our Beloved t-shirts.